I'm Amir, 25 years old, based in Berlin. I'm the founder and the only person behind Woatchman.

I didn't come from the watch industry. I came from the content side. I spent years understanding what makes people pay attention online, what stops a scroll, what builds trust, what turns a viewer into a buyer. Then I discovered watchmaking, and everything clicked.

I realized that some of the most talented people in this industry are also the most invisible. Independent watchmakers spending months on a single piece, pouring everything they have into their craft, and then struggling to show the world what they've built. Not because the work isn't good enough. It's extraordinary. But because the content doesn't match. Because the way the watch is presented on a screen doesn't reflect what it feels like to hold it.

And in a world where most customers discover your work through a phone, that gap is where sales are lost.

That's why Woatchman exists. I bridge the gap between the bench and the buyer. I create content that doesn't just show what a watch looks like, but communicates what it took to make it. Content that makes the right people stop, understand, and reach out.

My goal is simple. I want great watchmakers to get the attention their work deserves. I want the person scrolling at midnight to feel what I felt the first time I looked at a movement up close. And I want that feeling to translate into trust, into connection, and eventually into a sale.

If you want to know more about how I got here, how I work, or why content matters for your brand, I've put together some resources below. Take your time, read what resonates, and if it feels right, let's talk.

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